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003 – Apple Tree

By 26th November 2016Mailart

I needed a bit of inspiration, so I opened a book called 1000 Handmade Greetings and found a piece by Loi Luc.


I wanted to put in a credit to Loi Luc here (partly because he had a Vietnamese sounding name and I was intrigued about his back story anyway), so I done a quick search in the index of the book and found that, at the time of publication, Loi Luc ran a site called Catfish Greetings.

So, I went online and tried to find this, going firstly to the URL they gave, which was obviously To my great surprise, I found that the site is now home to a site subtitled “Weed News” and it hosts loads of pictures of sticky green.

Turns out that Catfish Greetings was once a shop in New York City, but has since closed, and that in the intervening time, a cybersquatter has taken over the URL and is now probably charging a ransom on it.

Poor Loi.


Author andysalterego

Creating 365 mailart items that don't cost me personally a penny to send in the post

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Join the discussion 5 Comments

  • Oh dear, have you seen the programme called Catfish where people online pretend to be somebody else and deliberately hook others, usually to form a “relationship” and then string them along? Shows the worst of humanity and how the internet isn’t always a good thing. On a more positive note, I do like the red and green colours you’ve used to make this delightful apple tree.

  • stripygoose says:

    Interesting research and story. Tough world greeting cards. Like the name you’ve chosen btw.

  • stripygoose says:

    I think there’s a lot I don’t get about the internet – or maybe about human nature.

    • andytgeezer says:

      Agreed. What kind of person decides to hold a handmade cards artist to ransom? This website suggests that the annual revenue was “less than $500,000. If it were me, I’d be mainly annoyed that the brand had been taken over after all the work that Loi put into making a name for himself.

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